Buongiorno a tutti!
Erica Firpo’s Ciao Bella has published my interview with JJ Martin. Yes, it’s true I rave about her as well as her brand frequently however I understand very first hand exactly how tough it is to be an entrepreneur in Italy. What JJ has produced is incredible.
It was genuinely a enjoyment to sit down with this extremely skilled as well as dynamic lady to go over interior design, creativity, as well as living in Italy.
To The Max: creating Milan’s La double J Store
Brick as well as mortar maximalism
When I read LaDoubleJ (those magnificent maximalist gowns from JJ Martin, customer Saint of Patterns) was going to open its very first retail shop, I couldn’t wait to see its interiors, not just since I’m a decorator however likewise as a fan of JJ Martin’s vibrant brand. As luck as well as service would have it, I had to travel to Milan to satisfy with a new client. as well as Erica, understanding that checking out the new La double J store was a “must” on my list, asked me if I might compose about the store. JJ was gracious to carve out a long time in her hectic routine to sit down with Ciao Bella to go over the style of her new store as well as her brand.
Arlene Gibbs: very first question. What influenced you to open an actual store, brick as well as mortar, at this moment when all we hear is that retail is dead. It’s all about e-commerce. nobody goes to stores anymore.
JJ Martin: Well, we started as a direct to consumer service as well as an on the internet service so I absolutely agree with that. I don’t believe it makes sense at all, these brands that were developed on brick as well as mortar with three hundred shops around the world. It doesn’t feel appropriate anymore, particularly these cookie cutter shops that all look the same. When you scan these streets, you can’t even tell the difference. They all have white walls, truly bright light, chrome or gold finishes.
AG: You might be on Rodeo Drive.
JJ: You might be anywhere. So, a big network of stores was never my vision nor will it be. However, we stared in this bit showroom in Milan that was our showroom, our atelier, our office, our workroom, everything, as well as we were likewise selling clothes at the extremely beginning from there. It actually did like five things. What we kept hearing from people all the time was, “don’t you have a location we might try on a lot more clothes?”
To checked out the rest of the interview, click HERE.
Photos courtesy of La double J.
Share this:
Pinterest
Facebook
Twitter
Tumblr
Like this:
Like Loading…
Related
Ten Years back I transferred to Rome, ItalyApril 4, 2018In “AGD”
Art as well as design with Ariella – TorinoOctober 12, 2016In “architecture”
Chatting with Ciao Bella!March 10, 2021In “AGD”
Buongiorno a tutti!
Erica Firpo’s Ciao Bella has published my interview with JJ Martin. Yes, it’s true I rave about her as well as her brand frequently however I understand very first hand exactly how tough it is to be an entrepreneur in Italy. What JJ has produced is incredible.
It was genuinely a enjoyment to sit down with this extremely skilled as well as dynamic lady to go over interior design, creativity, as well as living in Italy.
To The Max: creating Milan’s La double J Store
Brick as well as mortar maximalism
When I read LaDoubleJ (those magnificent maximalist gowns from JJ Martin, customer Saint of Patterns) was going to open its very first retail shop, I couldn’t wait to see its interiors, not just since I’m a decorator however likewise as a fan of JJ Martin’s vibrant brand. As luck as well as service would have it, I had to travel to Milan to satisfy with a new client. as well as Erica, understanding that checking out the new La double J store was a “must” on my list, asked me if I might compose about the store. JJ was gracious to carve out a long time in her hectic routine to sit down with Ciao Bella to go over the style of her new store as well as her brand.
Arlene Gibbs: very first question. What influenced you to open an actual store, brick as well as mortar, at this moment when all we hear is that retail is dead. It’s all about e-commerce. nobody goes to stores anymore.
JJ Martin: Well, we started as a direct to consumer service as well as an on the internet service so I absolutely agree with that. I don’t believe it makes sense at all, these brands that were developed on brick as well as mortar with three hundred shops around the world. It doesn’t feel appropriate anymore, particularly these cookie cutter shops that all look the same. When you scan these streets, you can’t even tell the difference. They all have white walls, truly bright light, chrome or gold finishes.
AG: You might be on Rodeo Drive.
JJ: You might be anywhere. So, a big network of stores was never my vision nor will it be. However, we stared in this bit showroom in Milan that was our showroom, our atelier, our office, our workroom, everything, as well as we were likewise selling clothes at the extremely beginning from there. It actually did like five things. What we kept hearing from people all the time was, “don’t you have a location we might try on a lot more clothes?”
To checked out the rest of the interview, click HERE.
Photos courtesy of La double J.
Share this:
Pinterest
Facebook
Twitter
Tumblr
Like this:
Like Loading…
Related
Ten Years back I transferred to Rome, ItalyApril 4, 2018In “AGD”
Art as well as design with Ariella – TorinoOctober 12, 2016In “architecture”
Chatting with Ciao Bella!March 10, 2021In “AGD”
yzlsq